Convert more SaaS signups into paying customers.
Plug in your product data, track user behavior, and let AI send the right follow-up at the right moment — automatically. Built for founders, not enterprise implementation cycles.
Hey Lila —
Saw you started a trial yesterday and got as far as connecting your data source. Most teams that finish the import step convert within 48 hours.
Want me to pre-fill the Notion connector for your workspace? It takes11s.
Reply yes and I'll send the link
Trusted by founders shipping at
How it works
From signup to paying customer, on autopilot.
Four steps. No data team, no enterprise rollout, no message templates to maintain.
- 01
Connect in minutes
Drop in our SDK, snippet, or no-code plugin. Send user events, contacts, and product context — that's it.
<script src="cdn.crm.deal/t.js" data-key="pk_live_…"></script> deal.identify("u_8a1", { email: "anna@linear.app", source: "google" }); deal.track("trial_started"); - 02
Track behavior + intent
Every signup, action, and drop-off is mapped to funnel stage and intent in real time. No dashboards to maintain.
signed_upintent: explorerviewed_pricingintent: evaluatingstarted_trialintent: highabandoned_step_2risk: drop-offinvited_teamintent: buying - 03
AI understands your product
Deal learns from your site, docs, and a quick voice note — so messaging always sounds like you.
SOURCEcrm.deal/productindexedDOCSdocs.crm.dealindexedVoice note · 0:42Update: emphasize Slack workflow alerts in onboarding emails for PLG plans. - 04
Right email, right moment
AI drafts and sends follow-ups that move users to activation, conversion, payment, or upgrade — automatically.
Activation nudgeSent · OpenedDay 1 trial · "One step left to import your workspace"
Pricing intent replyDraftedVisited /pricing 3× · "Quick answer on team plan limits"
Inactive 14d win-backScheduled"We shipped the Notion integration you asked about"
Capabilities
Everything growth teams build by hand — already wired up.
Skip the warehouse, the CDP, the email tool, the prompt library. Deal replaces the ducktape between them.
Funnel-aware automation
Every event is mapped to a stage — signup, activation, trial, payment, expansion — and triggers the next-best message.
Intent + risk signals
Detect users who are evaluating, stuck, or about to churn — without a single hand-built rule.
AI that writes like you
Trained on your site, docs, and brand voice. Deal doesn't sound like a generic email tool.
Voice-note product updates
Iterate messaging by leaving a 30-second voice note. The model picks up new positioning instantly.
Branching follow-ups
Replies, opens, in-app actions — every signal feeds back. The next email adapts in real time.
Revenue-grade reporting
See influenced trials, conversions, and recovered revenue per segment — not vanity open rates.
Who it's for
Built for the people who own the funnel.
Whether you're a solo founder or a 4-person growth team, Deal gives you the leverage of a full lifecycle org.
- PLG founders
Turn cold signups into activated users.
- Personalised onboarding nudges based on real product actions
- Detect stuck users before they churn out of trial
- Hands-off — no marketing automation specialist needed
- B2B SaaS
Pull buying intent out of your funnel.
- Spot evaluating accounts from page + product behavior
- Send the founder-style email at the moment intent peaks
- Hand off to sales only when the signal is real
- Consumer SaaS
Keep B2C users coming back.
- Behaviorally-triggered emails that feel 1:1
- Reactivate dormant users with what's actually new for them
- Drive upgrades with usage-aware messaging
- Growth teams
Replace 4 tools with one loop.
- Drop the warehouse → CDP → ESP pipeline
- Iterate messaging in minutes via voice note
- Attribute every email to revenue, not opens
Results
Recover the revenue your funnel is leaking — quietly.
Most SaaS funnels lose 60–80% of signups before they ever pay. Deal is the easiest way to win that back without hiring or rebuilding.
median lift across 142 SaaS teams
from signups & inactive users in 90 days
from snippet install to live AI follow-up
Aggregated 90-day cohorts across 142 customers · self-reported. Your mileage will vary, but rarely down.
Connect · 01
Plug your product in once. Forget about it.
SDK, snippet, plugin, or webhook — pick whichever is closest. Send identify + track calls and Deal takes care of resolution, deduplication, and stage mapping.
- 1-line JS, Python, Go, Ruby, Swift, Kotlin SDKs
- Direct integrations with Segment, RudderStack, PostHog
- Server-side webhook for backend events
- Auto schema detection — no event taxonomy meeting
# 1. Install
npm i @deal/sdk
# 2. Identify the user
import { deal } from "@deal/sdk"
deal.identify(user.id, {
email: user.email,
source: "google",
plan: "trial",
})
# 3. Track behavior
deal.track("connected_data_source", {
type: "postgres",
})
# That's it. Deal handles the rest.Train · 02
Deal learns your product, not just your funnel.
Drop in your site, docs, landing pages, sales calls. Or just leave a voice note while you walk the dog — and Deal updates the messaging that goes out tonight.
- Automatic crawl of marketing site + docs
- Upload PDFs, decks, transcripts, brand guidelines
- Voice-note → structured product update in 30 seconds
- Versioned knowledge — roll back any change
- crm.deal · 42 pagesindexed
- Product brief.pdfindexed
- Sales call · Apr 18indexed
- Voice note · 0:42new
"We just shipped Slack alerts for activation events. Lead with that for PLG plans this week, soft push the team plan upgrade."
Loved by founders
The leverage of a growth team — without hiring one.
“We replaced a CDP, an ESP, and two engineers' worth of glue code with Deal. Trial-to-paid jumped 41% in the first six weeks.”
Maya OlssonFounder, Plotline“It's the first tool that actually understands our product without me writing a 30-page brief. I leave a voice note, and tomorrow's emails reflect it.”
Daniel ReyesCEO, Stackstream“I shipped lifecycle in an afternoon. We recovered $186k from inactive trials in the first quarter — that alone paid for the next 4 years.”
Priya ShahCo-founder, Notch“Deal is what every founder builds half of and never finishes. Except this one is finished, and the AI writes better than my last contractor.”
Jonas WeberFounder, Lumen“We finally have a system where the email a user gets is grounded in what they actually did inside the product. It feels honest.”
Aiko TanakaHead of Growth, Foldspace“I cancelled three other tools the same week. The ROI math wasn't even close — and I trust the messaging more.”
Sam WhitfieldSolo founder, Clipdeck
Pricing
Pay for what you nurture. Not for what you guess.
Other tools bill you by emails sent or contacts stored. Deal bills by how many trial users we actively nurture for you. No flow charts to build. No sequences to write. Just plug in and let it run.
Startup
Indie SaaS, solopreneurs, early-stage tools
Billed $711 / year
- Trials / mo
- Up to 500
- Emails / mo
- ≈ 2,500
- Connect via webhook (no OAuth)
- Email reply handling
- Voice training from past emails
- Live conversion dashboard
Growing
Growing SaaS with consistent trial volume
Billed $1,791 / year
- Trials / mo
- Up to 2,000
- Emails / mo
- ≈ 10,000
Everything in Startup, plus:
- Multi-product support
- Custom email templates
- A/B subject line optimization
- Priority support
Scale
Funded SaaS, multi-product portfolios
Billed $4,041 / year
- Trials / mo
- Up to 8,000
- Emails / mo
- ≈ 40,000
Everything in Growing, plus:
- Slack / Discord integrations
- Custom voice fine-tuning
- Dedicated success contact
- API access
Enterprise
Multi-team orgs, agencies, custom SLAs
Volume pricing + SLA
- Trials / mo
- 8,000+
- Emails / mo
- 40,000+
Everything in Scale, plus:
- Custom volume pricing
- Custom SLAs and DPA
- Dedicated solutions engineer
- SOC 2 review support
FAQ
Quick answers, no calls required.
Stop leaking signups.
Start converting them.
Connect your product in minutes. The next signup that lands could be paying you by next Tuesday.
No credit card · Cancel anytime · Free for first 1,000 events / month